A peek inside my branding session with Home Sweet Harrell — one of our local Calhoun County real estate teams bringing warmth, personality, and heart to every home they touch.
This shoot was all about capturing their bright, welcoming, “come on in” energy… and we had the best time bringing their brand to life.
Ashlyn and Emily reached out to me to help them build a brand that truly represents who they are as a real estate team! We started out with a strategy meeting at one of our favorite local coffee shops, Called Coffee. We talked about their vision and really dug deep into their idenitity.
Here are a few things I learned:
- Heart for end of life sales, helping sell parents home
- Real estate is a ministry for them
- Moms
- Family priority
- Down to Earth
- Friends
- Approachable
- Two for the price of one (team aspect)
- Relatable to family life
- Clean modern
- Homey
- Denim blue
So, then it is my job to bring these notes into a visual brand for them! The first step? Photos!! Leave me a comment if you feel like we capture their brand good!
In the YouTube video, I show that I used my Godox flash to help bring in some extra light and make sure their smiles we extra sharp! They brought a few props including denim jackets, branded hats, blankets, and more. We had a shot list ready that we referenced throughout the shoot to make sure we got exactly what they needed! Overall, we got bright, airy, and homey photographs to help build the Home Sweet Harrell visual brand.
If you are a local real estate agent to Birmingham, AL and surrounding area, contact us to have some real estate lifestyle photos done for your brand! If you are not local, check out our FREE guide to creating quality social media content: https://nostalgiamedia.info/opt-in
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